Link: Business Insider
Date: 2021-09-23

Why

You can't grow forever, eventually you plateau and fall if you don't increase your market reach or innovate for current and new users.

How

Many reasons why, but a couple are lack of innovations that connect with new and current users, the user total in the market is not expanding enough anymore.

Opinion

It's hard to be the best forever. Eventually people get bored of the same thing and want to try something new, especially when the same thing isn't innovating. This could be likely the beginning of the fall of the influential giant, however competitors in the market on a global scale are still few and between so this fall will definitely be slow.