Link: Business Insider
Date: 2021-09-23

Why

To out compete competition in innovating for current customers, attract new ones, which leads to more control and money.

How

Through innovation and breaking norms and boundaries in the current environment. Also using a lot of money.

Opinion

This is the future and companies need to keep up. It will be very costly to start this but what is expensive now will be affordable in the future. If companies don't do this, they will not be able to keep up with rapidly changing market where people expect innovation and improvements in their lives every year, if not every day. Just don't expect to have much privacy in the future as this technology and forms of shopping become more abundant.